Watch the fashion video for the Maison Margiela × Gentle Monster 2026 Collection

Maison Margiela × Gentle Monster 2026 Collection

Maison Margiela and Gentle Monster return for their fourth collaborative collection with a fashion film directed by the visionary Alex Prager and it arrives like a fever dream you can’t quite shake. Channeling the suspense and psychological intensity of Hitchcock at his most unnerving, the film follows a fearless female protagonist through a world that feels simultaneously glamorous and deeply dangerous. Every frame is charged. Every look, a statement. Soundtracking the tension is “Mentally Gone” by SCAM a track that doesn’t just complement the visual, it completes it, wrapping the whole thing in an atmosphere of beautiful, restless unease.

“A dash across the city is slowed by a series of distinct characters. A closer look brings the uncanny to light.” - Gentle Monster

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