CORE UNIFORM
CORE UNIFORM collection is available now online buy the collect Here
Copenhagen-based fashion label HELOIT EMIL enlists creative studio UNVEIL to produce a fashion film for its new CORE UNIFORM collection. The result is a clean, considered piece of visual storytelling that mirrors the discipline of the clothes it presents.
The CORE UNIFORM collection is built around a wide range of well-crafted essential garments, each one designed to function as a foundation piece rather than a passing trend. Everything is rendered in a stark monochromatic palette, a decision that strips away distraction and puts the focus on cut, fabric, and proportion. It is a collection that understands restraint as a form of confidence, where the quality of the making does the talking.
That philosophy feels distinctly Scandinavian, and it finds a natural visual partner in UNVEIL’s work. The film adopts the same sense of control and clarity, letting the garments move and breathe within a minimal visual world. Nothing is overstated. Every frame is composed with the same care that went into the clothes, so the film and the collection feel like two expressions of one idea.
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Black. Throughout history, black has carried contrasting meanings, shifting between associations of absence, strength, identity, and belonging. A familiar element that changes in significance depending on its context.
CORE UNIFORM draws from this duality, translating the idea of a shared identity into a collection of essential garments. The unique HELIOT EMIL silhouettes and subtle details create a common foundation, given individual expression a notion of uniformity.
Great materials, unique silhouettes. A study of form, and the grounding relationship between clothing and the individual.
Explore CORE UNIFORM now on heliotemil.com
Made with Kling 4.0
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Creative Direction: @juliusjuul
Directed: @byunveil
Edit: @marco__novoa
Sound Design: @kdema__
