TTTMSW × adidas Originals
Adidas Originals has a rare knack for choosing the right collaborators, and its latest pairing is one of its most intriguing. This time the brand enlists TTT MSW, the unconventional Japanese label known for a design language that refuses to follow convention. The resulting collection brings TTT MSW’s singular design philosophy into conversation with the cultural design vision that has defined Adidas Originals for decades. It is a meeting of two mindsets, one experimental and one iconic, with neither overpowering the other.
To bring the collection to life, the collaboration is introduced through a cinematic film directed by Pennacky and written by Hirotaka Nozaki. The choice of format matters. Rather than presenting the clothes in a conventional lookbook, the film treats the collection as part of a story, giving the pieces a world to live in and a mood to carry. Pennacky’s direction and Nozaki’s writing give the project a narrative backbone, so it reads less like a campaign and more like a short film in its own right.
That approach suits a collaboration built on contrast. TTT MSW’s offbeat sensibility and the cultural weight of Adidas Originals could easily pull in opposite directions, but the film holds them together, showing how two distinct creative identities can share the same frame without losing themselves.
For Adidas Originals, it is another confident step in a collaborative history built on instinct and taste. For TTT MSW, it is a chance to bring its vision to a global audience on its own terms. Together, the collection and the film make a compelling case that the most interesting collaborations happen when two worlds meet halfway, and let a story do the rest.
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Starring : Taiga Nakano, Asami Usuda
Director : Pennacky
Script Writer : Hirotaka Nozaki
Director of Photography : Kohei Shimazu
1st：Kakeru Sudo
2nd：Sora Shimizu
Film Loader：Hiviki Shono
Lighting Director : Kazuhide Toya
light chief : Tomohisa Nishimura
light assistant : Makoto Ishizuka, Hidetaka Sato
Production Designer : Naomi Iwase (R.mond)
Production Designer Assistant : Aya Murozono, Ryunosuke Kamijo, Yuta Igarashi, Kyumaru Yamauchi
Stylist : Shota Tamada(TTTMSW), Anna Morii, Reina Yamada, Miwa Hosaka
Hair Make-up : Chiho Hatae
Hair Make-up Assistant : Saya Nagata, Runa Tanaka
Cast : Umiya Akimoto, Hisao Sugano, Kakeru Kojima, Hirotaka Nozaki
Casting: Miyu Omae, Monako Kissaka (SKALY)
Music：Cwondo
Colorist : Yoshiyuki Nishida (ARTONE FILM)
Online Editor : Masahiko Jinmon (Studio Inter Field)
MA：Wataru Saito(Studio Inter Field)
Producer : Keisuke Homan
Production Manager : Yusuke Morohashi, Minami Iwasa, Hiroyuki Ueda, Gen Ouchi, Yui Sakamoto, Troy Ippei
Production : OVERA
Special Thanks : Hotel-New-Akao
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TTTMSW × adidas Originals POPUP STORE (先行販売)
11/7(Sat.)12:00-20:00 ~ 11/8(Sun.)12:00-19:00
6-12-9 1F Jingumae, Shibuya, Tokyo 150-0001
COLLABORATION LAUNCH
11/9(Mon.)
・TTTMSW ONLINE
・N!ce shop
・adidas Originals Flagship Store Harajuku
・adidas Originals Shop Shinsaibashi
・adidas Originals Shop Fukuoka
・adidas Online Shop
・CONFIRMED App
